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Keyword
density and placement are important parts of optimizing your articles
for search engines. Search engine spiders scan a page in a way that
makes it important to place your keywords where they will be detected
and recognized as a keyword, so that your article will come up when
someone searches for that keyword.
What
is a
Keyword?
A keyword
is a word that is going to be placed in your article several times, not
just once as that would make every word a keyword. When a spider sees
that you have a word placed several times in an article, it will
determine that your page may be useful to users that search for such a
keyword.
Over
Optimizing Your Articles
It is
important to note that there is also such a thing as over optimizing
your articles for particular words, this is known as “keyword
stuffing”. When you stuff keywords in an article a spider
will detect that you are trying to trick it into placing your article
high in the search engine results for that word, and will instead
penalize your site and your page for doing such. This may even affect
the rankings of your other pages or get your site blacklisted from a
particular search engine if you are found keyword stuffing too many
times.
What
is
Keyword Density?
Keyword
density is how many times your keyword is placed in your article. Most
use a percentage to determine how many times they will put a keyword in
an article. For instance, if you have a 500 word article and want to
achieve a keyword density of 5%, then you will need to have the keyword
in your article exactly 25 times. You can find hundreds of resources
and guides recommending one keyword density over another and the
reasons behind the logic, however, in the end you will have to
determine which density is more profitable for your articles. Each
web master as their own density that they like to achieve based on past
results. As long as you don’t over optimize and you are
making sufficient profit from your rankings, then you can choose
whatever keyword density you like.
The
Right
Density
No matter
what exact density you choose, it is important to place keywords so
that there are more at the beginning and end to produce an hour glass
effect. Having the right keyword density in your article makes it more
likely that you will make money off of that article because it will
rise in the search engine results and be seen by more people.
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